Welcome to Mifflin.Group

The year was 2015. Paper was dead, offices were closing, and the cloud had eaten the stationery cupboard. Out of the wreckage of Wernham Hogg, Reynholm Industries, and Dunder Mifflin rose a new kind of company — one that asked:

“What if chaos… was a service?”

And thus, Mifflin.Group was born.

Our Story

Mifflin.Group is the improbable descendant of three legendary workplaces:

• Wernham Hogg (Slough, UK) — a masterclass in corporate inertia.
• Reynholm Industries (London, UK) — IT disasters, eccentric genius, and chaos-as-a-service.
• Dunder Mifflin (Scranton, USA) — heartfelt, determined, but forever in love with paper.

When the dust settled, only one path made sense: reinventing “the office” for the digital era.

Why Mifflin.Group Exists

When our systems broke, we discovered the real obstacle wasn’t the people — it was everything around them.
The red tape, the complex processes, the “follow the rules” instinct. Add in lack of situational awareness, and suddenly even the best teams were working in the dark.

Traditional ITSM tools — like ServiceNow — track tickets as New, Assigned, In Progress, Resolved. But anyone who’s lived through a major incident knows the reality: between Customer Impact and Mitigation lies an entire battlefield of decisions, handoffs, and coordination moments that matter.

That’s why we built IncidentX. Inspired by 911 and Fire CAD systems, it’s a lightweight, API-driven, real-time command dashboard.
Instead of just “status updates,” IncidentX zooms in on the spaces between the official stages — providing extreme situational awareness, structure, and confidence right when it matters most.

Who We Are Today

We are not just a company. We are:

• A SaaS provider — delivering the unreliable-but-essential Mifflin Digital Workplace.
• A consultancy — training other companies to respond to crises with slightly more grace than we ever managed.
• A cultural phenomenon — the only brand where you can hear Dwight Schrute explain incident command and order toner as a subscription service in the same breath.

Tagline (per Michael Scott):
“It’s like The Office… but without the office.”

Why Mifflin.Group Exists

Because paper wasn’t the problem.
People were.

Every outage, every incident, every “reply-all” disaster proves the same thing: technology will fail, but teams don’t have to. Our mission is to turn sitcom-grade chaos into real-world resilience training.

Through Mifflin.Group, you get:
- A safe, funny backdrop for Emergency Service Management (ESM) exercises.
- A parody SaaS platform that can break in realistic ways (looking at you, MifflinChat).
- A consultancy voice that is equal parts Jared Dunn earnestness and Michael Scott optimism.

Why You Don’t Rise to the Occasion in a Crisis

In high-pressure moments, no one suddenly becomes superhuman. You don’t “rise to the occasion” — you fall back on your level of training.

Fire departments have known this forever. Firefighters don’t walk into a burning building and figure it out. They drill. They rehearse scenarios. They assign roles and practice them until they’re muscle memory. When the alarm goes off, it isn’t chaos — it’s choreography.

That’s the philosophy behind IncidentX Academy. The goal isn’t just to know the theory, it’s to prepare in a way that makes calm, structured, and effective response automatic — even in the middle of a major incident.

Our Values (Written on a Whiteboard Somewhere)

• Preparedness: Incidents happen. We happen back.
• Clarity: If you can’t explain it to Kevin, you probably don’t understand it.
• Teamwork: Chaos is a team sport.
• Fun: Because nothing says resilience like a paperclip mascot in AR.

Our Favorite Taglines

• “From reams to resilience.”
• “Modernizing paper, one outage at a time.”
• “Because your incidents deserve a commander, not a stapler.”
• “Work smarter, panic slower.”

What Comes Next

• Explore our Products → meet the Mifflin Digital Workplace.
• Visit our Academy → train with incident scenarios and fake certifications.
• Or head to IncidentX → where chaos meets command structure.

“An office is not a place. It’s a state of confusion.”
— Michael Scott, probably

Traditional vs. IncidentX

timeline
    title Incident Lifecycle — Traditional vs IncidentX
    section Traditional ITSM
      New: 0
      Assigned: 10
      In Progress: 30
      Resolved: 100
    section IncidentX Adds
      Detection ➝ Customer Impact: 5
      Initial Triage ➝ Roles Assigned: 15
      Bridge Activated ➝ Comms Cadence: 20
      Handoffs ➝ Ops Decisions: 40
      Mitigation Strategy Locked: 60
      Stabilization in Progress: 75
      Recovery Actions ➝ Post-Incident: 90